“Our customers have really enjoyed and benefitted from the great relationship we have with our Snap-on NHRA drivers so it is just natural that we get more involved with this tremendous racing series,” said Alicia Smales, vice president of marketing for Snap-on Tools. “Our products perform in some of the most extreme conditions when used by NHRA pit crews and drivers. It continues to be a great learning experience for us that helps us design and manufacture the most productive, efficient and innovative tools.”
Snap-on will be on-site at selected NHRA race venues, providing an opportunity to see firsthand the latest Snap-on innovations and providing fans an opportunity to purchase the newest and most exciting products Snap-on has to offer. Snap-on will also have an at-track marketing presence at select venues. In addition, the Snap-on Tools NO COMPROMISE TOUR™ will be making stops at select NHRA events.
“By having Snap-on on-site, we will have a great opportunity to interact with our core customers who are NHRA fans and Snap-on tools users,” said Smales. “This will be a great chance for Snap-on to reach out to people and help them learn about the latest Snap-on has to offer as well as see certain items, like the range of tool storage products, that they normally may not get the opportunity to see.”
Snap-on currently sponsors NHRA dragsters Dave Connolly, Jeg Coughlin, Steve Johnson and Cruz and Tony Pedregon. To learn more about Snap-on tools and the Snap-on racing program, visit www.snapon.com/racing.