Summit Racing improves upon their already successful online catalog...
The world’s largest supplier of high performance automotive parts and accessories, has unveiled a more comprehensive, user-friendly version of its website, SummitRacing.com. The website features enhanced shopping tools, more content and technical information, and a fresh new look.
“The ultimate goal of the site redesign is to make it easier for our customers to find the parts and tech advice they want,” Jeff Winters, Summit Racing Equipment Marketing Team Manager, said. “We’ve kept many search functions, like make/model/year, keyword, and part category search tools; and added features to make getting information and shopping quicker, easier, and more fun.”
The new SummitRacing.com has six, easy-to-navigate sections:
· Millions of parts, including parts not found in Summit Racing’s printed catalogs
· Searchable by vehicle make/model/year, engine family, part number, keyword, and part category
· Left-hand navigation bar allows shoppers to narrow search results by part attributes like price range, material, application year, and more
· Instruction sheets, plus suggestions for tools, installation accessories, and related parts to make projects easier
· Parts comparison tools to make picking the right part easier
· The Wish List function lets customers make a shopping list to share or save for future projects
· The store includes over 700 brand names, including brands found exclusively online
· Brand-exclusive search tool makes it easy to search parts by the manufacturer
· New-look brand pages with customized, pre-sorted categories showcase specific brand name parts
· Separate sections for sale items, manufacturers’ rebates, Summit Bucks offers, special offers, and clearance items
· Left-hand navigation bar lets customers narrow the search for savings
· Interactive tech advice—customers can submit a tech question to the world’s largest full-time technical staff
· Full-length technical and installation articles with photographs
· Library of instruction sheets to make installation and tuning easier
· “Weekend bolt-ons” and “vehicle upgrades” offer ideas for improving performance and style
· Charts and guides to help with purchasing, installation, and tuning decisions
· News about the latest products available at Summit Racing Equipment
· Tech archive with answers to questions submitted by Summit Racing customers
· Answers to Frequently Asked Questions about how to do business with Summit Racing
· Interactive customer service tools—customers can submit questions to friendly and supportive Summit Racing Customer Service Reps
· Easy order tracking lets customers track their orders right to their doors
· News about the high performance industry
· Events Calendar featuring shows, races, and events
· Biographies, results, and the latest news from the Summit Racing Motorsports teams
· Cool feature vehicle profiles with photographs
· Interviews from Team Summit racers and more