Summit Racing Teams Up with Beat the Heat Program to Educate on the Dangers of Street Racing.

Summit Racing Equipment, the world’s largest direct mail and Internet supplier of performance parts, has signed a partnership agreement with Beat the Heat, Inc., a non-profit association of police officers and fire safety officials dedicated to educating young people on the dangers of street racing, drunk driving, and drug use.
      

The Beat the Heat program includes teams of police and fire safety officers who build marked police and fire department drag race cars to gain the attention of children and teenagers. Beat the Heat officers appreciate fast cars; they bring their race cars to schools, community events, and races to open a dialogue about the dangers of street racing and alcohol/drug-impaired driving, and talk about the importance of racing only at dedicated drag strips. Members also display and compete on the track at National Hot Rod Association (NHRA), International Hot Rod Association (IHRA), and American Drag Racing League (ADRL) races, as well as various exhibition events across the country.
       

In 2009, the Beat the Heat program included about 100 chapters in 26 states, Canada, Puerto Rico, and Australia. Members attended around 700 events, talked with hundreds of thousands of children and teenagers about the perils of illegal street racing, and taught them how to safely race at race tracks. In addition, Beat the Heat conducted programs on the importance of staying in school, the dangers of drug and alcohol abuse, fire safety, “stranger danger,” and more.
       

“We’re proud to team up with Beat the Heat,” Jeff Winters, Summit Racing Equipment Chief Marketing Officer, said. “Summit Racing has been serving the hot rodding community for over 40 years, and we understand the importance of enjoying our vehicles safely and responsibly. We firmly believe in the mission of the Beat the Heat program, particularly the goal of educating young drivers about the dangers of illegal street racing and impaired driving.”
      

Founded in 1984 in Jacksonville, Florida, Beat the Heat, Inc. is a non-profit organization dedicated to the following missions:

·Educate the youth of our communities about the dangers of illegal drugs and alcohol abuse

·Educate the general public about the horrors of alcohol- and drug-impaired driving

·Promote a better understanding between law enforcement and the community

·Educate the general public about the sport of drag racing

·Educate the general public about the dangers and legal issues of illegal drag racing